From Harry Potter and Star Wars to Sydney FC: Sky Blues name new CEO

A whole host of A-Leagues stars were on show as the A-Leagues launched for another exciting season with the Liberty A-League set to kick things off on Saturday 14th October.

Mark Aubrey used to stand among ‘The Cove’ as a fan and now he is leading from the front after being appointed Sydney FC’s new CEO.

Aubrey is Adam Santo’s replacement after the latter stood down following 10 years of service with the Sky Blues.

A life-long football fan who previously attended A-Leagues matches alongside Sydney’s active supporters, Aubrey brings a wealth of experience to the role, having held senior leadership and marketing roles at world leading entertainment companies like Activision Blizzard and Warner Bros, where he managed global AAA franchises like Harry Potter, Star Wars and Call of Duty.

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Liberty A-League champions Sydney begin their title defence with a blockbuster derby against city rivals Western Sydney Wanderers at Allianz Stadium on Saturday night before Steve Corica’s Sky Blues and Australia Cup holders open their Isuzu UTE A-League campaign at home to Melbourne Victory on October 21.


“Sydney FC has achieved incredible success and Saturday’s Australia Cup win was phenomenal,” he said.

“I’ve been a fan since day one so it is a real privilege to take on this responsibility and I’m looking forward to working alongside the entire Sydney FC team to help create more memories for our members.

“Australian football has huge untapped potential which was witnessed by the FIFA Women’s World Cup, and I want to build on the momentum that was created.

“It’s an extremely exciting time to be a football supporter in Australia and I can’t wait to get started.”

Image source: Sydney FC

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Sydney FC Chairman Scott Barlow said: “Mark is a highly experienced leader with a successful track record managing high performing teams and global entertainment franchises.

“He is skilled in engaging large fanbases and with his commercial and marketing acumen, Mark is well placed to lead Sydney FC through our next phase of growth.

“Mark has a strong passion for football and has been a Sydney FC supporter since the first season of the A-League.

“I am extremely pleased to welcome Mark to Sydney FC and look forward to a strong and successful future.”