Sigmund hails new Phoenix Hyundai A-League logo

For club ambassador Ben Sigmund, a legend of eight seasons with Wellington Phoenix, their new logo launched today (Thur) symbolises a wider rejuvenating and cementing of the club’s identity and internal culture.

Head here for Wellington’s official website


“For me, the strongest aspect of this new logo is that it draws upon a story, a story specific to Wellington, that is based upon key values that we want to build this club around.

“We want to live and breathe these values. The cautionary tale of the two taniwha and its lessons – a story of hard work not laziness, of perseverance not giving up, of facing adversity and always absolutely giving it your all.”

A 3m x 2.4m steel representation of the new crest was formally unveiled in a dawn ceremony in front of the Wharewaka, a significant culture landmark on the Wellington harbour, in front of more than two hundred fans, guests and the entire staff and playing group of the Wellington Phoenix.

“It’s so important that everyone at this club, the players and staff, but also the fans, that we understand who we are and what we stand for – so that whatever the players are doing on and off the field, they are representing this club with pride and passion.”

Wellington boss Darije Kalezić.


With the inclusion of the Maori inscription ‘E Rere Te Keo’ and the representation of the Phoenix-like spirit of the taniwha (a great water monster of Maori mythology) the club is both celebrating New Zealand’s genuine commitment to biculturalism, but also anchoring itself in a uniquely Wellington story that provides clear guidelines as to the culture and identity of the club moving forward.

The new tohu takes inspiration from Ngake and embraces the local historical narrative by celebrating the past and acknowledging the role of local tangata whenua (people of the land). 

The central concepts are mana (respect); kaha (strength); whanau and iwi (family and tribe). These central concepts are important as the Phoenix honour the past, acknowledge the present and create their future.

The inclusion of Māori culture is a start to celebrating the diverse cultures associated with the Phoenix.