‘Real momentum’: Isuzu UTE A-League sees three years of consecutive growth

The Australian Professional Leagues (APL) has today released a snapshot of key metrics that confirms a third year of consecutive growth across the Isuzu UTE A-League Men.

Following an incredible final series with sold out crowds, record TV viewers and fantastic football, the metrics show a positive trajectory across the regular season and finals series both on and off the pitch.

  • TV viewers: TV audience for the Isuzu UTE A-League Men’s 2023/24 season was up 53% on Paramount+, 33% on 10 Play and 16% on Network 10.
  • Memberships: Club memberships (men’s and women’s) have increased 31% from last season.
  • Crowds: Overall attendance across the Isuzu UTE A-League Men season was up 7% year-on-year, with an average attendance of 8.6k.
  • Incredible Finals: Three sold out finals to end the season, while the Isuzu UTE A-League Men Grand Final reached 1.12 million (up 12% year-on-year) on TV.
  • Players in demand: We’ve had a record year of outbound transfers in the Isuzu UTE A-League Men; over $17m since the start of July 2023 (a 79% increase on last season).
  • U23 Minutes: This season in the Isuzu UTE A-League Men saw record minutes for U23 players, a 46% jump year-on-year, benefiting our national teams, resonating with fans and adding to entertaining football.
  • Growth in sponsorship: Local and international sponsorship revenue grew 17% across the league in season 2023/24.
  • Expanded community: Year on year, our total social community size has grown 44% to 1.9 million fans.

Commenting on the metrics, A-Leagues Commissioner Nick Garcia said: “This season has not been without its challenges, and our work continues to reset parts of the league to ensure long-term sustainable growth.

“We are a football business and a third consecutive year of growth across our core fan and football metrics shows we’re on a positive trajectory as the industry moves out of Covid and beyond a difficult twelve months.

“Our core product on the pitch is fantastic. Across the season we had the highest number of goals per game of any league in the world (3.29), and we saw internationals shine and the next generation of stars continue to make a big impression with our fans and across world football.

“There is real momentum in this league, but there is lots more work to be done. We remain committed to that. 

“We cannot do it without our fantastic fans, clubs and partners, with whom we look forward to the 20th anniversary of the Isuzu UTE A-League Men in a few months and another phenomenal season of A-Leagues’ action.”