Melbourne Victory announce new Principal Partner, who’s connected with the UEFA Champions League

Melbourne Victory have landed Turkish Airlines as the A-Leagues club’s Principal Partner for the next three years.

The new front-of-shirt partnership across Victory’s Isuzu UTE A-League, Liberty A-League and Academy teams will begin ahead of the 2024-25 season following the recent introduction of world-renowned Turkish Airlines in Australia.

Turkish Airlines is the official sponsor of the UEFA Champions League.

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“We are excited to partner with Turkish Airlines as part of their expansion into Melbourne from March 2024,” said Victory managing director Caroline Carnegie.

“To partner with such an esteemed business, which is also connected with the likes of the UEFA Champions League and the Türkiye National Football Team as well as some of Türkiye’s domestic footballing giants is significant for Melbourne Victory. 

“Turkish Airlines is a global powerhouse of the aviation business, winning countless awards for their service, customer satisfaction and sustainability and we are proud to be able to partner with them for the next three years and help them launch their brand in the Australian market.

“Bonza, who is owned by 777 Partners, a strategic shareholder of Melbourne Victory, have been extremely supportive in allowing the club to maximise this new opportunity with Turkish Airlines, and will remain a major partner of the club.    

“It is a real coup for our members and fans, to be able to align with both a premium international and a growing domestic airline partner.      

“We also thank MATE who have been our Liberty A-League front-of-shirt partner for the past three seasons and are excited about having them remain part of the Victory family.”

Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat added: “It is a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne.

“Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches.”