Western United have unveiled Red Bull Australia as the A-Leagues club’s Official Energy Drink Partner.
In a deal “set to make history for Australian football”, Western become the first A-Leagues outfit to join forces with Red Bull – the global energy drink giant that is synonymous with sport across the globe via its Formula One team and football clubs RB Salzburg in Austria and RB Leipzig in Germany.
At Western United’s Isuzu UTE A-League home opener against Juan Mata’s Western Sydney Wanderers on Sunday, October 27, fans will be treated to a spectacular aerobatic display by
Emma McDonald as she flies over Ironbark Fields, where Red Bull will feature at each matchday with their event vehicle and DJ set-up.
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One lucky Western member will also have a once-in-a-lifetime co-pilot experience the following day, a prize that will be awarded as part of Member Week at the club.
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“We are delighted to partner with Red Bull and align with such a dominant and world-renowned consumer brand,” said Western United chairman Jason Sourasis.
“We have pledged our commitment to making the matchday experience at Ironbark Fields one of the best in the league, and our work with Red Bull will help us achieve this.
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“I am incredibly thankful for the support that Red Bull have shown and I look forward to providing our fans with world class and entirely unique experiences at our events.”
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Red Bull will also be working with each of Western United’s teams on ways to integrate its products into the players’ routines.
Kat Smith’s Ninja A-League Women side will kick-off their 2024-25 campaign at home to Wellington Phoenix on November 1, after John Aloisi’s men open their season away to Wellington Phoenix on Sunday, October 20.
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“We’re thrilled to partner with Western United for the upcoming season, supporting their players both in training and on game days,” said Red Bull Australia Marketing Specialist Stephanie Barrow.
“Together with the club, we aim to enhance the fan experience and strengthen our connection with the Western community.”
