Adelaide United Chair steps into new role as club outlines vision for future

Adelaide United have confirmed Ned Morris has stepped back from his role as club Chair, to take on an advisory position at the A-Leagues outfit.

Morris spent 18 months in the role but after a mutual agreement between himself and Adelaide United, will no longer operate in the daily environment of the club.

In a media release confirming Morris’ new advisory position, Adelaide revealed they would “carefully evaluate the future of the Chair position, ensuring alignment with their long-term goals.”

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Adelaide United also noted the need to shift towards a local South Australian approach after making significant changes to the club’s internal structure.

After vacating his role as Adelaide Chair, Morris expressed his confidence in the club’s future and his excitement in remaining at the club as an advisor.

“I have thoroughly enjoyed the past 18 months working closely with the United family on behalf of Australia’s best A-League fans, the Reds,” Morris said.

“I am very confident that we have put in place the right vision, strategy, and key personnel to see the Club achieve ultimate success in the very near future. I remain committed to working with Adelaide United in an advisory role and look forward to supporting our men’s and women’s teams ahead of the 2024-25 season.”

Throughout his tenure, Morris contributed to the establishment of Adelaide’s partnership with PSV Eindhoven, the appointment of Ernest Faber as Technical Director, the renegotiation of a five-year tenancy at Coopers Stadium and more, including securing several government funding grants.

Adelaide United major shareholder and ownership representative Cor Adriaanse said: “We have greatly enjoyed working with Ned over the last 18 months. He has been a tremendous asset to the club, especially in navigating the difficult post-COVID phase for both the Club and the league.

“We deeply appreciate the improvements he has driven alongside our management team. Ned will always remain connected to the Club, and we intend to continue working together in one capacity or another.”

Cor Adriaanse (left) and Ned Morris.