The Australian Professional Leagues (APL) has today announced an extension of its partnership with Boost Mobile which will see the world’s largest youth-focused telco brand become an Official Partner of the Isuzu UTE A-League Men’s and Ninja A-League Women’s competitions.
Boost Mobile will maintain its status as the Official Telco Partner across both leagues, solidifying its support for Australian football beyond its initial partnership of the 2023/24 A-Leagues Finals Series and A-Leagues All Stars.
The partnership reaffirms Boost’s ongoing commitment to the sport, with a focus on youth and rising stars within A-Leagues through increased visibility of performances of players Under-23, and the continued sponsorship of the Boost Young Footballer of the Year as part of the A-Leagues annual Dolan Warren Awards. Activation of the partnership will also focus on elevating the fan experience through innovative experiences and content, bringing fans closer to the game they love.
Click here to secure your Unite Round tickets!
Commenting on the partnership extension, Jason Haynes, Boost Mobile CEO said: “Our initial partnership with the A-Leagues late last season was a tremendous success, giving us a first-hand glimpse into the passion of Australian football fans and the significant impact that sport has on communities across the country.
“With over 2 million participants, football is one of the fastest-growing sports in Australia and is firmly embedding itself into our culture. We are particularly excited to see the growth in inclusivity and the increasing number of women entering the sport. Through this partnership extension, Boost Mobile looks forward to enhancing the fan experience in a meaningful way, reflecting our commitment to supporting our amazing consumers. We felt warmly welcomed by the football family and are eager to introduce our brand to even more Australian sports fans.”
This extended collaboration marks Boost Mobile’s growing presence in Australian football, further complementing its already-expansive sports sponsorship portfolio, which spans motorsports, surfing, skateboarding, and more.
ISUZU UTE A-LEAGUE MEN 2024-25 FIXTURE DETAILS
FULL FIXTURE: Every match here
DERBY DATES: The matches to circle in your calendar now
TALKING POINTS: What you need to know about the 24-25 draw, inc new TV schedule
Commenting on the partnership, Ned Negus, A-Leagues Chief Commercial Officer said: “We’re
thrilled Boost Mobile have committed to extending their support of the A-Leagues, building on their commitment to hero the rising stars within our Leagues, and enhance the match day experience for our fans.
“After seeing how Boost brought this Partnership to life in the 2024 Finals Series, notably through increasing the capacity for our grand Final to allow more fans to attend, we’re excited to work with them to deliver equally impactful activations for the upcoming season, which will actively support the continued growth of our Leagues.”
NINJA A-LEAGUE WOMEN 2024-25 FIXTURE DETAILS
FULL FIXTURE: Every match here
TALKING POINTS: More free-to-air games, a New Year’s Eve party & more
DERBY DAYS & KEY DATES: The biggest Ninja A-League Women matches to put in your diary
FINALS SERIES: 2024-25 Ninja A-League Women finals structure and dates
For over two decades, Boost Mobile has been at the intersection of sport and culture, actively contributing to the passion and engagement of sports fans across Australia, while supporting the positive influence these sports have on communities nationwide.
The 20th anniversary season of the Isuzu UTE A-League Men kicks off on October 18 and the Ninja A-League Women start season 2024/25 on November 1, before all clubs descend on Sydney for the second edition of Unite Round on the weekend of November 22-24.
